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BSc Management Studies (Marketing)

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Marketing is the professional skill that allows managers to tackle business challenges relative to competition and product/service innovation. Marketing creates customer value. It captures the attention of customers and clients, and introduces new concepts and ideas. It develops a social awareness that stimulates a desire for particular goods and services. As Peter Drucker states, “Marketing is the distinguishing, unique function of the business”.  

About the Programme
This BSc Management Studies (Marketing major) programme is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities. Graduates of the programme will be able to:

• Identify, select and employ innovative and practical marketing approaches in the marketplace
• Adapt to a constantly changing marketing environment
• Understand and identify customer needs, enable product/service improvements and expand customer value
• Master the communication and personal-selling skills required for effective customer retention
• Use quantitative and qualitative tools for conducting market research


Who is this programme for?

The BSc Management Studies (Marketing major) programme targets persons who are currently working in any of the numerous areas of the public and private sector entities of business, industry and commerce; non-governmental organizations; educational institutions; and persons with an interest in the field of study. 


Programme Structure

Duration of Programme
The programme will be offered over 3 years (full-time) and 5 years (part-time).

Award of Degree
In order to be awarded the BSc Management Studies (Marketing major) degree, students must successfully complete the 90 credits as specified in the programme structure.

Delivery Mode
All courses will be delivered fully online. However, some courses may have face-to-face final examinations.


When will the programme start?

This offering of the programme begins in August 2015.


Entry Requirements

Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme. They must satisfy the requirements in either (a), (b), (c) or (d) below:

(a)  Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:

• An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND 
• An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
• One of the following minimum qualifications:
  •  either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable passes in CXC/CSEC or GCE O’ Level; OR
  •  four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or
II prior to June 1998 and Grades I, II, or III from June 1998  
(b)  Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting
(c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution
(d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments 


English Language Proficiency Examination

The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue

undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing

and reading proficiency in English for university academic purposes. For detailed information on the

ELPT, see English Language Proficiency Test.


Academic Preparation

OOL1001 Orientation to Online

IYRS1001 Improving your Reading Skills

IYSS1001 Improving your Study Skills

IYMS1001 Improving your Math Skills (if applicable)

ECON0001 Remedial Mathematics (if applicable)

Course of Study
Level 1 
Mathematics for the Social Sciences II
Principles of Economics
Principles of Management
Introduction to Computers
Introduction to Sociology
Introductory Statistics
Mathematics for Social Sciences I
Cost and Management Accounting I
Introduction to Financial Accounting
English for Academic Purposes
Foundations for Learning Success
Level 2 
Marketing Research & Forecasting Methods
Introduction to International Business
Project Management
Introduction to Entrepreneurship
Organizational Behaviour and Human Resource Management
Research Methods for Business- Introduction to Qualitative & Quantitative Methods
Principles of Marketing
Financial Management I
Business Law
Management Information Systems I
Level 3 
B2B Organizational Marketing
Personal Selling & Sales Management
Consumer Behaviour
Integrated Marketing Communication
Marketing Strategy
International Marketing Management
Research Project/Practicum
Business Strategy and Policy